Who We Are


iBrand Sports partners with recreational sports organizations to help raise money for the organization while providing quality products to fans to raise brand awareness.

iBrand Sports makes providing team branded apparel simple for recreational sports organizations. We provide quality apparel and sports products at an incredible value, all while taking the hassle out of your hands.

We work with you to design the art for your apparel, provide a wide range of options to offer your fans and host a web page to sell your products. Your fans shop your products online and we deliver your products either directly to you or to your fans. At the end of each season we provide you with a sales report and your portion of the proceeds from sales.

iBrand Sports is a division of BlueFin Agency, a marketing, graphics design and promotional products company. iBrand Sports leverages our expertise to help sports organizations improve brand awareness, team unity and raising funds for your sports team a breeze. Get in the action and Brand Your Fans with iBrand Sports.

Why Choose Us

We work hands on with you to make your fundraiser a success

We provide you a turnkey solution to providing team apparel to your players and fans. In addition to our online shopping site, we provide you a marketing flyer and social media articles to increase brand building and participation.

iBrand Sports provides high quality products at reduced prices.

We provide your organization access to the highest quality products for a great value so your players and fans can wear your brand with confidence year after year.

iBrand Sports provides a percentage of the proceeds back to the Organization.

Our simple program helps your organization by increasing awareness in your athletic program while offering a percentage of sales back at the end of the season. We take the work out of providing branded products to your players and fans so you can focus on the team.

We handle getting your products to your customers.

Whether you want to hand your products to your fans or want us to deliver them for you, we manage the process completely and make it simple.

Delivery Information


We provide delivery options with a focus on keeping shipping affordable

Whether you want to hand deliver your products yourself or would prefer us to manage your program we focus on keeping costs low and service high.

Our Founder

Chris Legg, President of iBrand Sports

As owner and developer of iBrand Sports, Chris seems to go around the clock with incredible enthusiasm for family and business. If you ask Chris, he’ll tell you that as a parent, being involved in his son's recreational sports makes for an incredibly rewarding life. Chris’s son, Jake, now eight, plays lacrosse, wrestles, and swims in organizations in Hanover, Virginia.
“The iBrand Sports company concept comes from my involvement in sports with Jake,” Chris says. “These are organized youth sports programs, often led by volunteers. I noticed early on that these youth organization programs didn’t offer any way for the parents to get apparel and support their kids when they’re on the field. Some purchased bulk apparel hoping to sell it all as a fundraiser—but guessing how many shirts and what sizes, and trying to coordinate sales around town just didn’t work well. That’s why you see moms on the field wearing men’s T-shirts a size too big.”
With his background in marketing, he began to see a great way for these sporting programs to provide first class apparel, with the club’s personalized art, directly to any parent or fan. With essentially no cost to a team, the iBrand website becomes a club’s own catalog, providing a variety of apparel that can be ordered one at a time directly from iBrand with a generous portion of the proceeds from each sale going to benefit the team. Through this idea he is helping recreational sports teams "Brand Their Fans".